Canadian Cancer Society — Run for the Cure social media campaign

The Run for the Cure is Canada’s largest single-day, volunteer-led fundraiser for breast cancer research. During my time on the volunteer committee, I was responsible for the social media strategy for the event — this role became unexpectedly important when the Run went virtual during the COVID-19 pandemic.

Graphics were made by moi with Canva, while copy and photos had to adhere to the Cancer Society’s brand guidelines.